As the leading architect at SoHo, Matan is responsible for the creation and development of the new architecture department within the existing residential construction company. Bringing over 20 years of experience as an architect, his responsibilities encompass developing standards and protocols, as well as streamlining processes for project design, management, and permitting.

Matan oversees all project designs, ensuring they meet SoHo's high standards of excellence. His extensive experience is invaluable in every phase, from client onboarding and education to project research, design, scheduling, and up to construction administration. His role is pivotal in ensuring that each project not only adheres to SoHo’s benchmarks but also benefits from his deep architectural expertise and vision.