Nir

CEO

Nir is the CEO of SoHo Construction Company, a general contracting business that has been redefining industry standards since its inception in early 2017. SoHo represents not just a business venture but a culmination of Nir’s passion for the construction industry.

The decision to enter the general contracting business was driven by Nir's love for the energetic atmosphere of the trade industry, the daily challenges it presents, and the joy of bringing architectural plans to life. His military background, emphasizing discipline, teamwork, and strategic planning, has translated seamlessly into his business ethos, guiding SoHo's trajectory towards success.

“I see a future where SoHo not only leads in technology and innovation but continues to be a place where amazing people come together to create something truly special.”

For Nir, the cornerstone of SoHo's decision-making is the team's ability to create extraordinary homes, anchored by a commitment to transparent client services. Looking ahead, Nir envisions SoHo continuing to deliver exceptional results to clients while pushing the envelope in refining operational processes and protocols. His ambition is for SoHo to remain at the forefront of technology-driven construction companies, all while nurturing an outstanding work culture.

Guiding Future Paths

“Building a fantastic team capable of constructing stunning homes underpins everything we do. Our dedication to teamwork, integrity, and client satisfaction guides our path forward.”
N i r